The rhetorical situation of this Gatorade advertisement is to persuade viewers to buy the new "Tiger" series. Obviously almost everyone know who the golf professional Tiger Woods is, especially after the scandal with his wife went public. The rhetors of this advertisement are being or becoming a winner like Tiger Woods, who the product is based off of. The statement "...being a winner takes hard work and sweat" appeals to those who are competitive. The audience would be mainly athletes or the exercising population, because this product is usually associated with sports. Therefore the exigence of this would be the need to win. The famous slogan "Is it in you?" not only relates to Gatorade literally being consumed in you, but the drive and ability to perform like the athletes featured in their advertisements. The "it" relates to a certain trait that most athletes or competitive people have or it relates to the ability to perform at a certain level and win whatever anyone may be participating in. This does not mean however that nonathletic or noncompetitve people do not find this advertisement appealing. All different types of people consume Gatorade. The constraints however are the fact that the population that it appeals to is limited. Gatorade appeals more to a 21 year old soccer player, than it does to a 75 year old grandmother. This article by Keith Grant-Davie is very similar to "Backpacks and Briefcases" that we had to read earlier and both articles helped me understand the meaning of rhetorical situation and I feel that it will come in handy when I go to write my visual analysis.