Post 5

An example of rhetoric that I see everyday is a commercial for AXE, which is a brand of men's deodorant or body spray. In this commercial it shows an attractive, shirtless man using the product and after he has applied the product attractive women seem to be sexually driven to him. Obviously we know that the audience that is being targeted is males between the ages of about 16-30, but it could also be targeting women around the same age. Men will want to use this product because they make it look it will help them attract women, while women will want men to use this product because they make it look like good-looking men wear this product. What they are basically trying to sell is a product that smells good, however they incorporate sexuality making it more desirable. They would try to play this commercial during a show that this certain age group would "normally" watch rather than between The Price is Right and Soap Operas. Some constraints could be the cost of the ad or how much air time they get for their commercial. They have to be able to persuade their audience to buy their product within thirty seconds on a certain budget. The point is, we analyze rhetoric everyday when we read the paper, pick out our clothes for the day, and even when we see a complete stranger passing by. We do it subconsciously and draw conclusions and pass judgements without even realizing it.